This project’s main objective was to develop a contemporary airline brand that inspires travelers to explore new destinations. This project’s scope encompasses proposing a new airline brand and creating an entire branding system to be implemented throughout the business. The resulting brand, DeVuèAir, is centered around the idea that "moments start with us." The tagline, "Moments Start with Us," encapsulates the essence of the brand and its commitment to providing a memorable travel experience, thus specializing in promoting fair-priced flights to exotic locations to Millennial and Gen-Z customers.